In addition to driving luxurious new Lexus SUVs, one hobby that many residents in the Valencia, CA region have is surfing. Lexus and the World Surf League have announced an expanded multi-year partnership. This partnership will see Lexus serve as the title partner for five marquee World Surf League events in 2025, including the World Surf League Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals.
A Shared Passion for Innovation and Performance
While this partnership may seem unusual on the surface, dive a bit deeper, and you’ll discover that both Lexus and the World Surf League share a passion for innovation and performance in their respective fields. This partnership allows both brands to achieve new milestones and create unforgettable experiences for both the surf and luxury automotive communities.
According to Lisa McQueen, media manager of Lexus marketing, “Lexus and the WSL are united by a shared drive for innovation, excellence, and performance. This expanded partnership will allow us to elevate the fan experience to new heights.”
The Lexus Surf LX Concept Vehicle
In addition to announcing the partnership, Lexus has announced an all-new concept luxury utility vehicle: the Lexus Surf LX. This one-of-a-kind SUV is perfect for the coastal California surf lifestyle and has the following features:
- Striking matte blue exterior finish, white roofline, and black accents
- A fully optimized trunk for surfers featuring slide-out cargo storage, a surfboard rack, a built-in Dometic® cooler, a waxing table, and ventilated compartments.
- Custom Exo-Cage™ and LED-illuminated rear ladder provide easy access to the roof rack.
Ride the Waves at Lexus of Valencia
Surf’s up here at Lexus of Valencia! Our team of friendly Lexus dealers is happy to provide more information about this exciting new partnership. Visit us today!
